Kuala lumpur: Malaysian health brand group Atomic Group's two flagship brands, cardiovascular supplement Kingwell Heartio and stomach health nutritional meal Nattome, have simultaneously been conferred regional record certifications.
According to BERNAMA News Agency, Heartio received dual certifications from ASEAN Records and ASIA Records, recognized as the First Clinically Validated Halal Heart Health Product Formulated with Traditional Chinese Medicine (TCM)-Derived Herbs Achieving Multi-Biomarker Improvements. Meanwhile, Nattome was certified by ASEAN Records as Malaysia's First Clinically Validated Stomach Health Nutritional Meal Proven to Improve Acid Reflux. These certifications were conferred at the group's annual dinner held last night.
Atomic Group founder Jon Lai expressed that the simultaneous recognition of Heartio and Nattome with three regional record certifications is a testament to the group's commitment to science-based product validation. 'This recognition belongs not just to both brands, but to every team member who has contributed to our research, quality assurance, and market development journey,' he said.
Lai conveyed to Bernama that the recognition signifies the group's deliberate resource investment and focus, ensuring that their products are supported by scientific evidence for both efficacy and safety. He noted the rarity of obtaining two ASEAN records within the health product sector in Malaysia, highlighting the group's emphasis on scientific validation.
Lai discussed the challenges faced in achieving the clinical validation required for these recognitions, emphasizing the difficulty in maintaining consistency in delivering results. He explained the importance of having clinical trial participants with similar symptoms and following the same procedures to ensure the effectiveness of the brand for specified symptoms.
He cited acid reflux as an example, pointing out that variations in gut conditions can influence clinical trial results. 'Therefore, in terms of consistency, finding the right people and completing trials for 100 people within three months is a challenge,' he noted.
Addressing the impact of the certifications on consumer confidence in Heartio and Nattome, Lai mentioned the group's offline distribution, which has reached physical stores like pharmacies where certifications help demonstrate product efficacy, marking a significant breakthrough for the group. He also noted that many consumers conduct their own research on product ingredients, seeking confirmation of clinical validation.
During the annual dinner, Lai signed a memorandum of understanding (MoU) with Hong Jue Tang executive director, Alvin Tan Shing Yeou, marking the launch of a strategic partnership in the health product sector.