Kuala lumpur: Recently, the 2025 "Guangxi Brand" Xiangzhou Featured Agricultural Products Production and Sales Matching Fair was held at Shenzhen Haojixing International Agricultural Products Logistics Park. During the event, the People's Government of Xiangzhou County, in collaboration with the Xiangzhou County Bureau of Agriculture and Rural Affairs and the Xiangzhou County Administration for Market Regulation, unveiled the brand image logo and promotional slogan of Xiangzhou Rice.

According to BERNAMA News Agency, Xiangzhou, located in central Guangxi in southern China, occupies the golden agricultural belt at 23° north latitude. This region is renowned as "China's Spring Capital" and is home to more than 300 scattered springs. The selenium-rich fertile soil and a heritage of rice cultivation spanning over a thousand years have endowed Xiangzhou Rice with its unique value. This makes it an exemplar for reflecting the symbiosis and flourishing of modern Chinese agriculture alongside cultural inheritance.