Beijing: JETOUR International will officially unveil its "Travel+" strategy at the upcoming 2026 Beijing International Automotive Exhibition, further outlining its development roadmap across brand, product, ecosystem, and cultural initiatives.
According to BERNAMA News Agency, the company announced that it will showcase its dual brands-JETOUR and SOUEAST-together for the first time, highlighting a cohesive brand matrix and strategic synergy. Several models will also be exhibited at the auto show, emphasizing the company's commitment to its "Travel+" strategy. This approach integrates a travel-oriented mindset with automotive engineering expertise, aiming to develop vehicles that cater to users' full-scenario needs in both travel and daily life.
The "Travel+" concept has evolved beyond product attributes into a broader lifestyle and emotional framework, positioning travel as a link between people, cultures, and experiences. Guided by this strategy, JETOUR continues to expand its product lineup and ecosystem across user communities, cultural co-creation, environmental, social, and governance (ESG) initiatives, and regional partnerships.
In terms of product portfolio, JETOUR and SOUEAST cater to diverse scenarios from urban mobility to professional off-road, forming a clear and complementary product matrix. For user community development, the company has established more than 300 JETOUR CLUBs worldwide and organized over 500 club activities globally in 2025.
In sports and cultural engagement, JETOUR has expanded its "Travel+" positioning through sponsorships of football events across Africa, South America, the Middle East, and Southeast Asia, as well as partnerships in international sporting and cultural events. JETOUR will also collaborate with brand ambassador and EDM producer Alan Walker at Auto China 2026, exploring the fusion of electronic music culture and off-road lifestyle, marking a new phase in its global brand strategy.
In the ESG space, JETOUR has embedded sustainability into its brand strategy through initiatives like orphan support programs, education donations, and wildlife conservation efforts, including a partnership with the Cheetah Conservation Fund in Africa. To date, JETOUR has sold more than 2.27 million vehicles globally, covering 100 countries and regions, and has built a user base exceeding 50 million worldwide.