Johor bahru: The Johor government states that it is committed to enhancing elements of history and culture as key pillars of the state's tourism sector, aiming to raise awareness of Johor's rich heritage among both local and international visitors.
According to BERNAMA News Agency, Tourism Johor director Mohammad Nazrul Abd Rahim said that in conjunction with the Visit Johor Year 2026 campaign, various initiatives and promotions will be implemented comprehensively to showcase Johor's wealth of historical sites, performing arts, and traditional culture. "Among the locations with potential to be highlighted is the JKR Barracks in Parit Sulong, now known as the Parit Sulong Gallery. It functions as a mini museum and once served as a 'silent witness' to fierce battles between Allied (Commonwealth) and Japanese forces during World War II," he explained during the Yok Ronda BP programme.
He emphasized that this site also marks a significant moment in the nation's history, as it was the final battlefield before Japanese troops invaded Singapore and subsequently defeated the forces led by Lieutenant Adnan and took control of Malaya at the time.
In addition to its historical richness, Johor is also home to various forms of performing arts and cultural traditions, such as ghazal and the craft of gambus making, which are increasingly unfamiliar to the younger generation. "We will continue to elevate these cultural arts as part of our tourism products. Tourism Johor will also collaborate with other agencies, including the Johor Heritage Foundation, to ensure the success of these efforts," Mohammad Nazrul added.
Furthermore, the campaign will also promote various small and medium enterprise products such as "kerepek" and traditional snacks as tourist attractions. Mohammad Nazrul stated that efforts to promote Johor's historical heritage, arts, and culture will not end after the Visit Johor Year 2026 campaign, but will be continued as part of the state government's long-term agenda.
Johor Menteri Besar Datuk Onn Hafiz Ghazi has announced a target of 12 million domestic and international tourist arrivals and tourism revenue of RM42 billion next year. The state government has also allocated RM116.35 million to upgrade public facilities and enhance tourist attractions in support of the campaign.