Tokyo: Tokyo-based JTB Global Marketing and Travel Inc (JTBGMT) has officially launched 'SUNRISE TOURS Premier', a new premium brand targeting affluent inbound travellers seeking luxurious and exclusive experiences. The launch was marked by the introduction of the premier 'Helicopter Cruise! Mt Fuji and Tokyo Half-day Private Morning Tour', which is available for overseas bookings beginning April 2025.

According to BERNAMA News Agency, JTBGMT stated that the new brand serves as a sister to the long-established 'SUNRISE TOURS' and aims to offer high-value private travel experiences. Among the highlights of the new tour is an 80-minute scenic helicopter flight over Mount Fuji, providing a unique aerial perspective of the iconic peak. This new offering represents an upgrade from the existing 12-hour '1-Day Mt Fuji and Hakone Tour' under the SUNRISE TOURS brand.

Designed for up to four guests, a private tour is tailored for special occasions such as birthdays, wedding anniversaries, and proposals, offering a luxurious and memorable experience. JTBGMT will continue to introduce exclusive travel products to address evolving market demands and strengthen Japan's position as a top destination for inbound tourism.

Launched in 1964, SUNRISE TOURS was Japan's first package tour brand for foreign visitors and has since served over eight billion tourists globally.