Shinagawa: JTB Global Marketing and Travel Inc. (JTBGMT), headquartered in Shinagawa, Tokyo, and led by President and CEO Tsuneo Ishida, has officially launched 'SUNRISE TOURS Premier' recently. This new brand is aimed at affluent inbound travelers seeking luxurious and exclusive experiences and serves as a sister brand to 'SUNRISE TOURS'. To commemorate the launch, JTBGMT introduces the Premier 'Helicopter Cruise! Mt. Fuji and Tokyo Half-day Private Morning Tour', available for overseas bookings starting April 2025.

According to BERNAMA News Agency, the tour highlights include an 80-minute aerial helicopter ride over Mount Fuji. This offering is a step up from SUNRISE TOURS' popular '1-Day Mt. Fuji and Hakone Tour', which is a 12-hour round trip from Tokyo. SUNRISE TOURS Premier will soon announce a higher-quality tour experience. The half-day morning itinerary offers a new experiential value with an 80-minute scenic flight, allowing travelers to take in the majestic beauty of Mount Fuji from above.