Raub: LBS Bina Group Berhad held its inaugural Media Appreciation Trip on April 4 and 5 in recognition of media practitioners' role in strengthening its brand and corporate achievements. The property developer's Corporate Communications Department brought 18 media practitioners from various organisations to Bilut Hills Eco Resort in Raub, Pahang, to experience the serenity of nature at the eco-tourism destination.

According to BERNAMA News Agency, the programme was not just an ordinary visit but a meaningful gesture of appreciation in conjunction with its 65th anniversary, aimed at reinforcing long-standing relations with the media. LBS's executive director Datuk Cynthia Lim stated that the company is committed to nurturing ties with media partners and looks forward to continued collaboration in the future. She emphasized that continued support from the media has been a catalyst for LBS's success, including recognition as one of the Best Managed Companies for four consecutive years.

Meanwhile, LBS Corporate Communications head Norazian Abdul Aziz noted that the programme was designed in a relaxed setting to foster closer relationships and strengthen camaraderie with the media. She expressed appreciation for the invaluable contributions of media partners and acknowledged their role as a crucial bridge in conveying corporate information to a wider audience.

Set against a relaxed hilltop backdrop, the programme included various activities to foster camaraderie, such as a karaoke contest with prizes like Bilut Hills accommodation packages, vouchers, and household appliances. Participants also engaged in an all-terrain vehicle (ATV) adventure, a flying fox ride, and archery to test their skills. To complete the experience, media personnel were treated to freshly picked Musang King durians from a nearby orchard.

LBS is recognized as a leading property developer with a reputation for delivering quality housing, emerging as a visionary community builder and strategic partner in driving the nation's progress.