Ara damansara: Lotuss Stores Malaysia Sdn Bhd (Lotus's Malaysia) has stepped forward to assist flood victims with personal hygiene care packs worth RM80,000 through the Lotus's 2025 Flood Relief Mission initiative. Executive Director of Corporate Services of Lotus's Malaysia, Azliza Azmel, said the relief mission was mobilised early without waiting for the situation to become critical, in line with preparations for the expected larger flood season as predicted by the Malaysian Meteorological Department (MetMalaysia).
According to BERNAMA News Agency, the objective of the initiative is to ensure preparedness so that these aid packs are readily available on demand. Azliza Azmel highlighted that 800 packs, mostly containing Lotus's brand products, have been assembled, with each box valued at about RM100, bringing the total aid to RM80,000. The announcement was made during the Lotus's 2025 Flood Relief Mission event at Lotus's Ara Damansara.
To ensure a swift and orderly distribution of aid, Lotus's Malaysia is collaborating with two experienced non-governmental organizations in disaster management, Malaysia Relief Agency (MRA) and Global Ehsan Relief Malaysia (GER). Azliza mentioned that the hygiene kits include items such as laundry detergent, bath soap, towels, toothbrushes, and tissues, aimed at benefitting flood victims at temporary evacuation centres, particularly in the flood-prone areas of Kelantan, Terengganu, and Johor.
A total of 50 Lotus's Malaysia staff members have been mobilised as volunteers to prepare the hygiene care packs. Meanwhile, MRA Selangor Chairperson Sharifah Nor Syed Mohamad noted that this first-time collaboration with Lotus's Malaysia has resulted in an effective implementation of corporate responsibility, making it easier for them to assist flood victims.
Sharifah expressed that the hygiene care packs from Lotus's would be directed to flood-affected regions, notably in states severely impacted, such as Perlis, Kedah, Terengganu, and Perak. She emphasized that while MRA has previously sent aid to flood-hit states, there is a realization of the ongoing need for more assistance, and collaborations like this are greatly appreciated.