Barcelona: The Malaysia Convention and Exhibition Bureau (MyCEB) proudly marks its 15th consecutive participation at IBTM World Barcelona, joined by nine distinguished co-exhibitors. This milestone underscores Malaysia's continued leadership and growing stature as Asia's premier Business Events destination.

According to BERNAMA News Agency, the 2025 edition of IBTM World, held at Fira Barcelona Gran Via from 18 - 20 November, offers an exceptional platform for MyCEB to showcase Malaysia's strengths in innovation, sustainability, and industry advancement: key pillars driving the country's Business Events excellence.