Kuala lumpur: Malaysia's digital creative industry recorded a strong performance in 2023, generating RM5.3 billion in revenue with exports valued at RM800 million, Digital Minister Gobind Singh Deo announced. More importantly, he said these achievements contributed to the creation of more than 10,000 high-value job opportunities across the ecosystem.
According to BERNAMA News Agency, under the Digital Creative Ecosystem Roadmap (DICE) by the Malaysia Digital Economy Corporation (MDEC), the government is committed to developing the digital creative sector with the objective of making Malaysia a regional and global hub for digital content creation by 2030. Gobind emphasized that DICE is a holistic strategy to build a sustainable ecosystem that supports talent development, market access, investment, and innovation in this industry.
Gobind also mentioned, during his speech at the official launch of the Upin and Ipin Universe Video Game, that the games sector is experiencing significant growth due to global digitalisation. The ministry continues to drive Malaysia's digital transformation by prioritising the Animation and Games sub-sector as a core component of the nation's digital agenda.
He highlighted the importance of the Digital Creative industry as a backbone of national progress in the digital economy. To further strengthen this ecosystem, the MDEC has launched two key programmes - Animated Shorts Challenge and Digital Games Testbed, demonstrating Malaysia's commitment to fostering innovation and creative excellence in the digital space.
Meanwhile, Gobind noted that the launch of the Upin and Ipin Universe game exemplifies Malaysia's creativity, innovation, and collaborative spirit. The game, developed by Les' Copaque Production and Streamline Studios, showcases the innovation and cultural richness that make Malaysian games distinctive.
Upin and Ipin Universe, an open-world adventure game inspired by Southeast Asia's beloved Upin and Ipin series, will be available in the market starting July 17. It will be accessible for PC on Steam and Epic Game Store, PlayStation 4 and 5, and Nintendo Switch, marking a significant milestone for the globally recognised franchise. Developed by Streamline Studios, the game features a 12+ hour narrative campaign, aiming to resonate with a global audience while staying true to its roots.