Kuala lumpur: The National Association of Women Entrepreneurs of Malaysia (NAWEM) and the BRICS Women's Business Alliance (BRICS WBA) today formalized a Memorandum of Understanding (MoU) for the establishment of the BRICS WBA Regional Office in Malaysia.

According to BERNAMA News Agency, NAWEM will serve as BRICS WBA's exclusive partner in Malaysia, aiming to enhance cross-border cooperation among women entrepreneurs. The regional office is expected to facilitate market access, support knowledge exchange, and expand business networks between Malaysia and BRICS countries.

NAWEM highlighted that the partnership signifies a mutual commitment to advancing women's economic participation through sustainable collaboration. The MoU exchange was notably witnessed by the Tengku Permaisuri of Selangor, Tengku Permaisuri Norashikin, during the opening ceremony of WE2025: Future in Motion at the Malaysia International Trade and Exhibition Centre (MITEC).

The event drew over 500 attendees, including notable figures such as Deputy Minister of Economy Datuk Hanifah Hajar Taib and former Kosovo President Atifete Jahjaga. The MoU was exchanged between NAWEM deputy president Saliza Abdullah, who also co-chairs the ASEAN Women Entrepreneurs Network (AWEN) Malaysia, and Anna Nesterova, chairperson of the Russian Chapter of BRICS WBA.

NAWEM, established in 1993, stands as Malaysia's first multiracial women entrepreneurs association. The BRICS WBA was founded in 2020 during Russia's BRICS chairship, with a focus on promoting women's leadership and business cooperation among member economies.

The signing ceremony was part of the opening of WE2025, a three-day event scheduled from November 25 to 27, featuring a leadership conference, trade exposition, and business matching sessions.