Dubai: Strategic communications consultancy New Narrative (N/N) has marked the next stage in its international expansion with the appointment of Rashmi Jolly as Principal, Middle East.

According to BERNAMA News Agency, based in Dubai, Jolly will serve the growing base of financial and professional clients throughout the Middle East and Africa. Her appointment follows the opening of a London office in 2023 and underscores the firm's commitment to helping clients grow across dynamic markets like the UAE, a global financial hub attracting unprecedented capital flows.