Kuala lumpur: OPPO Malaysia has unveiled its latest smartphone line-up, the OPPO Reno14 5G Series, which combines advanced artificial intelligence (AI) photography technology with aesthetic designs inspired by the evolving lifestyle of the younger generation (Gen Z). The series, comprising the OPPO Reno14 Pro 5G, OPPO Reno14 5G, and OPPO Reno14 F 5G, offers a range of innovative features tailored to meet the demands of today's modern lifestyle.
According to BERNAMA News Agency, OPPO Malaysia Marketing manager Jonathan Lim stated that the OPPO Reno14 5G Series integrates OPPO's AI Flash Photography with an Iridescent Mermaid design, symbolizing Gen Z's spirit of freedom and courage with multi-coloured sparkles. The series features a wide-angle camera that performs excellently in low-light settings, ideal for events such as concerts or night outings.
Lim highlighted that the series is powered by the MediaTek Dimensity 8450 mobile platform, providing a 41 percent improvement in multi-core performance and a 44 percent reduction in power consumption compared to previous models. The OPPO Reno14 F 5G Series models include advanced cooling with Vapour Chamber (VC), while the Reno14 5G and Reno14 Pro 5G models feature an AI Nano Dual-Drive Cooling System.
Available in various colours, the Reno14 Pro 5G comes in Opal White and Titanium Grey, the Reno14 5G in Opal White and Luminous Green, and the Reno14 F 5G in Opal Blue, Glossy Pink, and Luminous Green. Customers may place pre-orders until July 12 and enjoy an instant rebate of RM150 to RM200, along with exclusive rewards valued up to RM2,396. The series is priced starting at RM1,399, with pre-orders including rewards such as the OPPO Care Plus plan and exclusive accessories.
Popular singer Iman Troye praised the mermaid design's vibrancy, aligning it with Gen Z's active and stylish lifestyle. She noted that the AI Flash Photography feature is particularly useful for capturing photos at concerts or showcasing her Outfit Of The Night (OOTN).
Consumers can visit www.oppo.com.my or follow OPPO Malaysia's official social media channels for more information on the OPPO Reno14 5G Series. As part of the launch campaign, OPPO hosted its inaugural music event, the Out-Of-Office (OOO) Music Festival, to engage the Gen Z community and celebrate the 'lepak' culture synonymous with Malaysian society.