Osaka: The six Tohoku prefectures, Tohoku Tourism Promotion Organization, and Tohoku Kizuna Festival Executive Committee will hold the "Tohoku Four Seasons and Tohoku Kizuna Festival" at the 2025 Osaka, Kansai, Expo. This promotional event expresses the region's gratitude to the world for the support received after the 2011 earthquake, and allows visitors to experience its nature, culture, cuisine, technology, and people. At the venue, the Tohoku Kizuna Festival will deliver the various charms of Tohoku to the world through parades, traditional performing arts, tourism VR experiences, traditional craft workshops, and more.

According to BERNAMA News Agency, the event aims to showcase the vibrant cultural heritage and natural beauty of the Tohoku region. The festival will serve as a platform for cultural exchange, where international visitors can engage with and appreciate the traditions and innovations of Tohoku. The organizers hope that the festival will strengthen international ties and foster a deeper understanding and appreciation of the Tohoku region's unique offerings.

The Tohoku Kizuna Festival is particularly significant as it symbolizes the resilience and unity of the Tohoku people, who have worked tirelessly to rebuild and recover from the devastating 2011 earthquake. The event will highlight the region's progress and achievements in the years following the disaster, offering a message of hope and renewal to the global audience.

The festival's diverse program will include dynamic parades featuring traditional costumes and performances, interactive VR experiences that transport attendees to Tohoku's scenic landscapes, and hands-on workshops where participants can learn about traditional crafts. This immersive experience is designed to leave a lasting impression on visitors and inspire them to explore the Tohoku region further.