Kuala lumpur: Homegrown beauty brand SimplySiti and Malaysian tech-driven coffee chain ZUS COFFEE have teamed up to launch two exclusive lipstick shades inspired by the latter's Fresh Brew Tea Series. In a statement today, SimplySiti said the collaboration, launched on July 27 at ZUS COFFEE outlets across West Malaysia, features the Milk Tea Brown and Latte Brown shades from its best-selling Fresh Colour Lipstick collection.
According to BERNAMA News Agency, SimplySiti founder Datuk Seri Siti Nurhaliza stated that the campaign is a first-of-its-kind collaboration that combines beauty and beverages to create a more colourful and enjoyable everyday experience for consumers. "Beauty and a good cup of tea have always gone hand-in-hand for me...having my favourite colour on my lips can lift my mood just as much as my favourite drink can. With Milk Tea Brown and Latte Brown, we have bottled the same feel-good feeling into two shades that every woman can wear to truly live out an enjoyable moment," she said.
SimplySiti mentioned that the two shades are available while stocks last throughout July and August through ZUS COFFEE's Gift-With-Purchase (GWP) and Purchase-With-Purchase (PWP) promotions. Under the GWP promotion, customers who purchase three drinks from the ZUS Fresh Brew Tea Series will receive a complimentary SimplySiti lipstick worth RM35.70, while those who purchase one drink from the series can buy a SimplySiti lipstick for RM25 under the PWP promotion.
The Fresh Brew Tea Series comprises Da Hong Pao Milk Tea, White Peach Oolong Milk Tea, Jasmine Milk Tea, Da Hong Pao Lemon Tea, White Peach Oolong Lemon Tea, and Jasmine Lemon Tea. Milk Tea Brown, formulated with jojoba oil and Vitamin E, is part of SimplySiti's Moist range and offers a dewy glow finish, while Latte Brown from the Matte range features a velvety finish and is formulated with camellia oil and Vitamin E. Both shades are part of the brand's Fresh Colour Lipstick collection, which features Moist and Matte formulations designed for comfortable, lightweight, and non-drying everyday wear.
Meanwhile, ZUS COFFEE Head of Marketing for Malaysia and Singapore Jennifer Sim Hui Wei said the collaboration offers consumers a new way to enjoy the Fresh Brew Tea Series, which was introduced as a permanent menu offering earlier this month. "With our new Fresh Brew Tea Series, we are redefining the daily necessity for Malaysians to beat the afternoon slump with a refreshing pick-me-up. This collaboration with Datuk Seri Siti Nurhaliza and SimplySiti gives more dimension to a cup of milk tea, as it extends through a fresh swipe of Milk Tea-inspired lip colour," she said.
Each lipstick also comes with one of three mystery charm designs, including a rare limited-edition ZUS COFFEE cup charm available in limited quantities.