Kuala lumpur: The 8th Tourism Industry Development Conference in Heilongjiang Province will take place from 8 to 9 July in Jixi. The century-old coal-producing city is ready to welcome visitors from home and abroad with a refreshed image.

According to BERNAMA News Agency, Jixi, located in southeastern Heilongjiang Province, is a well-known coal-producing city. Its Xingkai Lake holds the distinction of being the largest freshwater lake in Asia. In recent years, Jixi has leveraged its rich ecological resources, including Xingkai Lake, the Ussuri River, and the Zhenbao Island wetland, to develop summer tourism, eco-tourism, and border tourism.

Signature local cuisine such as Jixi cold noodles and Xingkai Lake whitefish has achieved widespread popularity among visitors. The revitalisation and adaptive reuse of old factory sites and historic neighborhoods have transformed industrial heritage from urban memory into tangible tourism attractions, weaving history seamlessly into contemporary life.