Sepang: The launch of the Tourist Privilege Card (TPC) campaign today marks a strategic push to strengthen Malaysia's tourism ecosystem, with a renewed focus on positioning the country as a preferred international destination in the shopping and lifestyle segment.
According to BERNAMA News Agency, Deputy Minister of Tourism, Arts and Culture, Chiew Choon Man stated that TPC was a strategic partnership between Tourism Malaysia and Mitsui Outlet Park KLIA Sepang (MOP KLIA) in support of Visit Malaysia 2026 (VM2026). He emphasized that strategic collaboration between the public and private sectors will be a critical success factor in ensuring the success of VM2026. "While the government spearheads the VM2026 campaign, its success is underpinned by strong and meaningful collaboration between the public and private sectors," he remarked at the launch of the TPC campaign.
Chiew highlighted that such partnerships are vital in strengthening Malaysia's tourism ecosystem, enhancing visitor experiences, and ensuring sustainable and inclusive growth for the industry. He described the collaboration as strategic and forward-looking, noting that MOP KLIA, as a world-class shopping destination, complements Malaysia's diverse tourism offerings by providing an international-standard retail experience.
He further explained that the introduction of the TPC campaign serves as a catalyst for the partnership as it directly rewards international visitors for choosing Malaysia. "By offering exclusive benefits and a high-value shopping experience, the TPC encourages increased tourism expenditure while positioning MOP KLIA as a must-visit destination on every traveller's itinerary," he added.
Chiew stated that the initiative aligns with the objectives of VM2026, which focus on enhancing visitor experience, strengthening destination competitiveness, and driving sustainable tourism growth through meaningful public-private partnerships. He noted that the collaboration also reflects the principles of Malaysia MADANI, particularly sustainability, inclusivity, innovation, and shared prosperity.
"By creating mutually beneficial outcomes for visitors, businesses, and local communities, this collaboration supports the development of a resilient and people-centric tourism economy," Chiew said.
Also present at the launch were Deputy Secretary-General (Tourism) of Tourism, Arts and Culture Ministry Chua Choon Hwa, Minister and Deputy Chief of Mission at the Embassy of Japan in Malaysia, Daisuke Nihei, and managing director of Mitsui Fudosan (Asia) Malaysia Masayoshi Saito.
The TPC campaign, running from February 12 to May 12, offers special redemption incentives to international shoppers as part of efforts to stimulate tourist spending and strengthen the retail tourism segment. Visitors who spend RM2,500 and above in a single receipt at participating outlets will be entitled to redeem an exclusive cabin-size travel luggage, while those who spend RM300 and above may redeem a MOP KLIA Travel Scale.