Milan: Meltwater, a global leader in media, social and consumer intelligence, and We Are Social, the socially-led creative agency, have released Digital 2026, their latest annual report on social media and digital trends worldwide. Digital 2026 reveals major milestones in internet and social media adoption, with more than two-thirds of the world's total population now using social media. The report also points to a significant evolution in online behaviour, as the battle for attention intensifies on established platforms.

According to BERNAMA News Agency, the report highlights that internet users have surpassed 6 billion globally, marking a significant milestone in digital connectivity. Furthermore, social media users have become a 'supermajority', indicating a critical shift in how people interact and consume information online. The report also notes a remarkable increase in the use of artificial intelligence, with over 1 billion users now engaging with AI technologies. These developments underscore the rapidly changing landscape of digital and social media usage.