Dubai:<Text>

The Malaysia External Trade Development Corporation (MATRADE) is leading a delegation of over 120 Malaysian exhibitors in the world's largest annual food and beverage (F and B) trade exhibition, Gulfood 2026. Taking place from 26 to 30 January 2026 at the Dubai World Trade Centre (DWTC) and Dubai Exhibition Centre (DEC), the Malaysia Pavilion will showcase a new era of F and B excellence centered on the twin pillars of health-conscious innovation and premium convenience.

According to BERNAMA News Agency, Abu Bakar Yusof, Chief Executive Officer of MATRADE, described Malaysia's presence at Gulfood 2026 for the 22nd edition as a strategic milestone in the nation's trade relations with the Middle East. This initiative aligns with MATRADE's market diversification goals. The mission extends beyond just showcasing products; it aims to demonstrate Malaysia's capability as a 'Total Solution Provider' in the global F and B supply chain.