Meltwater: Meltwater, a global leader in media, social, and consumer intelligence, and YouGov, the international research and data analytics group, today released Trust in the Age of Generative AI, a new report exploring how the rapid rise of AI-generated video, audio, images, and text is shaping consumer trust in brands and content. The study analyzed consumer attitudes toward generative AI (GenAI) and the media environments influencing those perceptions, offering insights for brands navigating this emerging landscape.

According to BERNAMA News Agency, as GenAI becomes more integrated into marketing and communications, the report's findings reveal a pivotal moment for brands, not only in how they adopt AI, but in how it redefines their approach to building trust with audiences. Drawing on insights from nearly 10,000 consumers across seven global markets, the research explores what the expectations are around transparency, authenticity, and credibility as AI adoption increases.